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New packaging for our blends
In the framework of a renewal concerning all aspects of its corporate activities, the historic Roman roastery has been redesigning and updating the graphic looks of its highly-appreciated and prize-winning espresso coffee blends. The new design is characterized by elegant simplicity with a sophisticated mixture of graphical elements, appealing colours and silver-coloured surfaces. The new Caffè Haiti Roma packs speak of a world of values tied to Italian coffee culture, which is renewed following contemporary dynamics.
The new design for the pack of the four blends of the “Espresso Bar” series (Gran Riserva, Golden Class, Maxiaroma, Pridom) also confirms the will and commitment of Caffè Haiti Roma to provide its partners (barmen) a high-quality product range, in which all particulars are assessed and implemented with care to make sure that the coffee bar is a place characterized also by that beauty, elegance and good taste, which are typical for that special “Italian lifestyle” loved in the whole world.
The unique experience (when tasting a little cup with Espresso Haiti Roma coffee in it) thus becomes part of a greater experience in a context where new products enrich the bar’s product offer and where decorated cups, new ideas and accessories for bar service contribute to give any tasting an aesthetic-emotional dimension, which also helps building customer loyalty.
The redesign of the packages used for the product line "Miscele espresso" in whole beans produced by Caffè Haiti Roma was done by "Enrico Raimondi visual design" studio, specializing in branding and packaging design.
(06/25/2009)