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A communication system in line with excellence


Through diversified investments, Caffè Haiti Roma endeavors to communicate and increase the visibility of its brand and distinctive values, using appropriate and consistent advertising messages, communication and signs.

 

The brand
In order to assert its positive image over the years, our Company has devoted particular attention to its brand design: It has increased its readability on posters, means of transportation, cups and any other item used in coffee bars as a vehicle for increased visibility.

 

Packaging
Another aspect to which our Company devotes particular care is the design of our product packaging. We know that the “outside” of the pack is a perfect vehicle for making excellence visible, and that it conveys the value of tradition also through technological updating.

 

Advertising campaigns in daily papers
In order to support the spread of the positive message of its image, Caffè Haiti Roma buys advertising spaces on Rome’s major dailies (La Repubblica, Il Messaggero) in different periods of the year.

 

Trade fairs

Since many years our Company has taken part with great enthusiasm to fairs and exhibitions, both in and outside Italy, through which it fosters the diffusion of its high quality products, introducing them to experts and common audience. With the passing of time, Caffè Haiti Roma has brought together a series of successes, confirming the vivid interest towards our logo and our numerous blends.

This year, for instance, we have confirmed once again our participation to MIA in Rimini and Cibus in Parma. Furthermore, with the introduction of our brand new 100% Organic and 100% Fairtrade Coffee Line we have participated for the first time to SANA c/o Bologna exhibition centre, and to Triestespresso Expo, putting side by side the new organic blends and the historic and well-established high quality blends.

Also and particularly within Lazio region our roasting Company regularly participates to exhibitions, whose main aim is to foster regional excellent products and to raise audience awareness of food, nutrition and health: Nuova Fiera di Roma, Auditorium Parco della Musica, Sanit, 53° Rotary Congress, Biodomeniche, are just some of the most important meetings to which we have recently taken part.

Finally, during the last years, in order to popularize our image in the rest of Europe we have embraced a series of SIAL exhibitions in Paris, Cologne, London, New York and Shangai, that have been a huge succeess for us and have let the audience know the quality of our blends. Also abroad it has been possible to introduce Mister Espresso blends, guarantee of high quality: in Europe at Biofach Nurnberg, Anuga Cologne, and across the Atlantic at Summer Fancy Food in New York.

 

Our “agenda” is full of not-to-be-missed meetings in 2011... we invite you to read our news periodically published in our website, to keep always updated about news and activities of Caffè Haiti Roma.

 

 

Download our INSTITUTIONAL brochure

 

Discover our Traditional Line

 

Discover our 100% Organic 100% Fairtrade Line

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