Caffè Haiti Roma

...1991 - 2009

1991
Azeglio Martella's philosophy of excellence was still the guideline for the new generation of coffee makers in the firm and the quality of Mister Espresso remained preserved at Caffè Haiti Roma as a precious asset, that reflected into a consistent production system aimed at obtaining excellent coffee blends, intended to meet the taste of Italian espresso lovers. In order to meet more and more specific customer requirements and to testify the superior quality of our Haiti Roma espresso we developed Golden Class and Maxiaroma, both branded "Espresso Bar", two new blends for coffee bars, restaurants and hotels. Our historical Propaganda blend was withdrawn.
 

1997
The "Caffè Haiti Art" is created, the trademark that accompanies coffee cups, calendars, t-shirts, aluminum boxes, posters, and watches, all decorated with original illustrations inspired by the alliance between art and coffee.

"Minuto" is born, the cartridge espresso: an answer to the need to have all the "espresso bar" Haiti quality available at home and in the office in an easy and fast to use pack. The packs for "Brown cane sugar" and  "Diet Sugar" are personalized.

2000

So as to complete the rethinking of the visual level of our company's identity with the help, since 1990, of the Enrico Raimondi visual design studio: our transport fleet was decorated with an image that made it also the visual strategic protagonist of our organization.

All our attention was applied to providing quality answers to the needs expressed by our clients and the consumers of real espresso coffee and this encouraged us to discover and interpret their needs and expectations. New products emerged from this research and our organization became consolidated: "Azeglio's vision" to provide each day on the counters of the bars "a delight in a coffee cup", still gives Caffè Haiti Roma strength and perspective to this day.

2007

2008

The packaging of our bean coffee blends Gran Riserva, Golden Class, Maxiaroma, Pridom were re-designed. Our “Gran Riserva” top range blend was awarded the Golden Medal at the International Coffee Tasting. From 2008 on Gran Riserva started to be produced also in caffeine-free version.

 

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